Even accounting for regional variations in taste, the latter two figures are abnormally low.Ĭhina’s technology for digital distribution via satellite transmission is not yet mature enough for use, meaning that thousands of hard drives must be shipped out for every batch of new releases. “Fellowship” accounted for 13.5% of total screenings planned for Saturday in first-tier cities, it accounted for 7.2% in second-tier cities and just 3.2% and a miniscule 1.7% in third- and fourth-tier cities, respectively, according to Maoyan data. While the “Fellowship” digital copies made it to most cinemas in first, second and third tier cities, venues in fourth tier cities had almost no screenings programmed even as of Saturday morning local time, its second official day in theaters. “After waiting so long and painfully for ‘Lord of the Rings’ to set a date, and then have my Imax ticket for Saturday night to suddenly be refunded - it’s miserable,” said one disgruntled Weibo commenter. ![]() The March 12 re-release date for James Cameron’s “Avatar” was similarly announced just days before, but distribution went more smoothly thanks to an extra day or two.Ĭhina will be re-releasing all three films of the trilogy, with “The Two Towers” set to hit April 23 and “The Return of the King” as yet unscheduled.Įxhibitors on Friday had to contend with angry fans disgruntled that their “Fellowship” tickets had been automatically refunded by online ticketing platforms - particularly since they’d been waiting on tenterhooks for months for release dates to finally be announced. Others joked that to have a title as big as “Lord of the Rings” drop at such short notice was “the nightmare of all cinema managers.” “A few more of these high-speed, sudden releases coming out of nowhere and they’re going to drop dead,” one wrote. “No cinema dares to schedule screenings for tomorrow, and whether it can even screen by Saturday depends entirely on the speediness of the express couriers. As a means of celebration, select members of the team were given a custom ring meant to look like a Super Bowl ring with the number "11" in the middle, signifying the number of wins.“‘Lord of the Rings’ set its release date yesterday, sent the digital prints today, and goes up tomorrow,” marveled one film blogger on Thursday. Even 20 years later, this feels remarkable. To become one of the highest-grossing movies in history and one of the most decorated in the history of the Oscars? We're talking the rarest of rare air. And why not? If a movie is very lucky, it can go on to become a commercial success or a critical darling. New Line, understandably, celebrated the victory. No longer did these films need to be looked upon as less-than. ![]() ![]() That was the key difference: Not only did the movie finally get the Best Picture win to cap off this incredible run, but it proved that a fantasy film could go the distance. ![]() "I'm so honored and relieved that the Academy and the members of the Academy that have supported us have seen past the trolls and the wizards and the hobbits in recognizing fantasy this year," Jackson said in his acceptance speech.
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